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Gestalt is a German word for shape or form. Simply put, Gestalt means to see something in totality instead of scrutinizing each component that makes
Enterprises globally are going online to leverage the growing number of net-savvy customers and to deliver great user experiences. Digital transformation is increasingly being embraced
As the web is flooding with lots of content, it’s important to develop a strong content marketing plan to grab eyeballs. No matter how up-to-date,
According to a study by Baymard Institute, the average shopping cart abandonment rate is 68%. That means out of every 100 people checking out your
Designing a logo is the first probable step in building your brand. It requires innovative thought and the deft use of colours, calligraphy, typefaces, and
In a highly competitive online landscape, drawing the attention of your potential customers can be a challenge. This is where PPC campaigns can help businesses
Search Engine Optimization or SEO has become an important tool to let a website feature high on search results. It helps the website to get
SEO can be used as a surefire strategy to boost your business prospects and reach your target customers effectively. However, the strategy can backfire if
The digital landscape has become very competitive with every other company going online with its brand, products or services. To let websites feature on the
The growth of social media platforms such as Facebook, Twitter, YouTube, and Instagram among others has seen customers using them in large numbers. Since advertising
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