Creative Outstanding Outdoor Advertising Examples that can make your Head go Round

Outdoor advertising is a tremendously rich and diversified media that allows designers to explore and showcase a wide range of creativity in their domain of work. With such advertising, you may need to grab someone’s attention in a split second, or engage them in a fun and involved activity.

We are continuously exposed to advertising in our daily lives, whether online, in print, on billboards, or our television screens. According to the study, we are exposed to 362 adverts on an average (not including brand exposures), but only 3% of these affect us. That’s only twelve advertisements every day that we pay attention to. Among the range of options available, advertising online has emerged as a cost-effective and highly impactful option for business enterprises. This is where the services of a website development company can be leveraged to maximize the reach and impact of your online footprint.

What are the types of outdoor advertising?

There are a range of outdoor advertisements that business enterprises may use to attract the attention of their end users. These are as follows:

01. Make use of the fold

The fold is used in the design of this double-page spread for Adidas: Forever Sport. The athlete crunches, lifts weights, and stretches while opening and closing the pages.

02. Make your audience take a second look

Nobody likes bumper-to-bumper traffic, except maybe the motorcyclists, who can weave and dodge their way through a maze of trucks, cars, and buses. Honda Motorcycles embraces this concept in a series of print ads that feature various automobiles that have been deformed and placed out in a maze-like layout.

03. Use animals to convey a crucial point

Is that a selfie taken by a dog? That’s not the case. This Ford Rear View Camera ad by Ogilvy Istanbul includes a dog peering straight into the camera – in effect, straight out to the audience – to lend feeling and emotion to an important message.

04. Remind your audience of the difficulties that others face

Alzheimer’s disease is a terrible condition that causes disrupted memory loss, and people with Alzheimer’s require continuous reminders to get through the day. Simone Mascagni’s print ad capitalizes on such a pattern, highlighting World Alzheimer’s Day and reminding viewers of the disease’s hardships.

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05. Experiment with magazine layouts

This Publicis ad for Alzheimer’s Day in Belgium has a memory loss theme as well. The ad uses the magazine medium’s format to show ink melting or being swept away, much like Alzheimer patients’ memories.

06. Use newspaper columns to your advantage

Similarly, Ogilvy & Mather in Columbia advertised Carulla Knives in the classified ad columns. Between the columns of the newspaper, a series of advertisements show images of sliced and diced fish and vegetables.

07. Transform items into bodily components

In this ad by the Argentinian studio La Comunidad promoting the health advantages of cycling, the bike machinery transforms into body machinery. Here, a visually appealing and easy-to-understand campaign is created by combining concept, design, and consistency.

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08. Change the word “brand” to “adjective”

Claire Heppner converted the brand name of everyone’s favorite spread into an adjective and demonstrated how Nutella might be indescribable in various ways.

09. Telling a story

Who doesn’t enjoy a good tale? In a series of advertising for Scrabble, the marketing agency Lola Madrid employed anagrams to portray a love story for word lovers. “To express that words are magical and strong and that they connect us with people,” Lola executive creative director Pancho Cassis told Adweek.

10. Reimagine a well-known image

To advertise Faber-“Artist Castell’s Color Pencils” range. Thousands of color pencils were used by Ogilvy & Mather Singapore to replicate renowned paintings — not to draw the pictures, but as a natural medium. If you look attentively, you’ll notice a sea of pencils that has been meticulously organized and put together to reimagine Edvard Munch’s “The Scream.”

11. Have some fun with well-known logos

These Sharpie print ads, designed by Miami Ad School, poke fun at well-known brand designs. The commercials with the tagline “It all started with a Sharpie,” demonstrate how The Rolling Stones, Apple, and Playboy logos may have been created.

12. Show a mood that people can identify with

The stapler is painted with a man face down grasping the sides of his head in this campaign for medicines Aspirina Bayer named “Work Ache.” It cleverly illustrates how a headache may make you feel like you’re pounding your head on the desk.

13. Include color in your message.

One of the objectives of maintaining dental hygiene is having pearly white teeth. Thus, the print ads for a teeth-whitening office proclaim, “We don’t like yellow.” It displays this statement by making traditionally yellow objects white, such as lemons, bananas, egg yolks, and a yellow duckie, since “we don’t like yellow,” as they say.

14. Stick to the facts.

This Reflex Spray ad for the London Marathon features a shoe with a miniature replica of London on its sole. The shoe has made its way throughout the city. Use Canva’s simple flyer creator to spread the word about your forthcoming marathon fundraising event. Fun Run Fundraising Flyer and Pink Fun Run Event Flyer are two of the templates available.

15. Appeal to people’s senses of taste

In this ad for tomato ketchup, Heinz appeals to the senses of its target demographic. According to the commercial, your steak and French fries will taste like cardboard without their world-famous sauce.

16. Show a source of inspiration

This series of advertising for Faber Castell proclaims, “In every pencil, there is an idea waiting to be revealed.” It depicts a musician, writer, or scientist having a light bulb moment of discovery or inspiration by turning the pencil’s lead into a spotlight.

17. Take advantage of a once-in-a-lifetime opportunity

DDB Canada paid respect to the servicemen and women with this simple but incredibly effective commercial for the momentous occasion when Remembrance Day fell on the 11th day of the 11th month of the 11th year. In place of the numerals, they developed a graphic representation of the momentous 11/11/11 day with veterans.

Conclusion
The above-mentioned examples showed how business enterprises can leverage the effectiveness of the outdoor advertising media and reach out to people with creativity and innovative thoughts. In addition to the outdoor media, they may utilize the services of any digital marketing company to create powerful online advertising campaigns and expand their sales funnel.