Gestalt Principle in Logo Design – An Infographic

Gestalt is a German word for shape or form. Simply put, Gestalt means to see something in totality instead of scrutinizing each component that makes it up. Experienced logo design company professionals use Gestalt principle to create an effect of totality. Psychologically speaking, Gestalt points to the basic principles that help one to visually perceive a graphic.

A historical overview may be fascinating to you. In the1920s, a few German psychologists came up with the theories of visual perception. They analysed how human brain groups together multiple objects into a coherent whole. Max Wertheimer, Wolfgang Kohler, and Kurt Koffka were the most prominent founders of these theories – collectively known as the Gestalt effect. It denotes how separate elements are arranged together in a specific manner in the human brain.

The infographic will highlight the use of Gestalt principle in logo design. Check it out.