Why Choose a Custom Ecommerce Website over A Ready Solution

If you are planning to bring your brick and mortar store online, the first thing to decide is whether you’ll use a hosted or a custom eCommerce solution. Hosted eCommerce solutions sure have their advantages but they may not always cater to the requirement of every company.

Though custom eCommerce website development may take a longer time and more investment than the hosted solutions, it can render greater scalability, flexibility, and functionality.

Here are some advantages of a custom eCommerce website to consider while weighing pre-made and tailored solution.

Custom Storefront Design

Customer experience is becoming the most important aspect to grow an eCommerce business. Gone are the days when you could attract users with template-based web design. If you are looking to create an engaging UX in your e-store, you need a custom-made interface. It will sync with your product types and also create a unique identity for your brand.

Scalability

Ecommerce business has a high potential to grow with time and it’s a good idea to keep a provision for the e-store to grow. A custom-built eCommerce website is highly scalable. With time, as your business grows, you can add more products to the store and acquire more customers. In future, you may want to add features like live order status tracking to enhance user experience and a custom-made store will allow you to do these. However, you need to engage a professional website design company to integrate such custom features.

High-End Security

With so many personal details like credit/debit card number, password, home address, etc. inserted in an e-store, it demands advanced security measures. In order to protect a site from security breaches, it’s better to build a custom e-store with an advanced security system.

Custom Rules

Promotional offers play a crucial role in eCommerce websites and you may want to customize these to allure the visitors. For instance, you may want to allow the shoppers to use different promo codes on spending different amounts of money. You may also want to prevent them to use the code for some specific products.
Readymade eCommerce solutions may not be able to accommodate these special rules. A custom website, on the other hand, allows you to set as many specific rules about the promotional offers as you want.

Why Do People Opt for Hosted Ecommerce Solutions

By now, you must be wondering, why do people opt for a template-based eCommerce solution when customized solutions have so many advantages?

Various reasons can be cited for this. Custom eCommerce web development demands you to invest more than a readymade solution. Therefore, start-ups with less capital to invest may prefer a hosted eCommerce solution.

Custom e-store development also needs advanced tech expertise. Building a robust online storefront or marketplace with eCommerce CMS like Magento or frameworks like Laravel, CodeIgniter, CakePHP, etc. is not everyone’s cup of tea. You need to engage professional eCommerce website development services to create a custom-built e-store.

Final Thoughts

As you can understand, opting for a template-based solution or a custom solution depends on your requirement. If you want an eCommerce website for a small business without investing much time and money, you can select a hosted eCommerce solution. On the other hand, if you want to offer a customized shopping experience to your audience and develop a scalable e-store that actively supports your business growth, building a custom eCommerce website is the best choice.

Remember, if you want to create a custom e-store, make sure to contact a trusted ecommerce website development company. A DIY approach is the last thing to do when it comes to building a tailored website from scratch if you don’t have advanced tech skill.