Why Should You Update Your Website Right Now

Many business owners believe website development to be a one-time thing – that the site will sprout the benefits all the time.

If you can relate to this thought, stop right there! Let us tell you that a website is not a set-and-forget thing. You need to constantly update it and keep up with the latest trends. Not yet convinced? This blog is for you, then! Today, we will explore some of the reasons why you should hire a website development company and update your website without any delay.

Why Update Your Website?

First Impression Matters

An eye-opening study by Website Builder asserts that people take 2.6 seconds to make the first impression of a website and 94% of the first impression is based on the design and visuals. The outdated design will not appeal to the end-users and they may even bounce thinking that you are not operational. Using the latest themes, motion UI, intuitive features, catchy pop-ups, etc. are important to make your website stand out.

Loading Speed

With time, your website gets bulky. Therefore, you need to constantly upgrade your site functionality, remove unnecessary files, and optimize loading speed.

Remember, a slow loading speed results in an increased bounce rate. If you don’t want your audience to bounce, it’s important to enhance your site’s loading friendly.

Here are a few proven ways to enhance the loading speed of a website.

Search Engine Optimized

Optimizing your website for search engines is crucial should you seek to increase your site’s rank on the SERP, enhance your online visibility, and drive more traffic to your site. If your website is built a long time back, it may be possible that it is not optimized with the latest trends of search engine optimization. The experts of SEO services recommend that your site must be up-to-date with the changing trends of search engine optimization.

Increased Product/Service Range

As your business grows, you may add new products or extend the range of services. Without featuring these on your website, how can you drive awareness among people?

A website update is important for adding new pages (or removing unnecessary ones) and displaying your range of products/services.

Security

With cybercrimes increasing, you cannot afford to compromise your users’ safety. Hence, optimizing your site security is a must. Many old websites don’t have an SSL certificate which leads to showing a “not secured” message whenever the users enter into a website. And this often compels them to bounce.

While updating, you must pay attention to security optimization and protect your site against malware attacks. Also, update the antivirus versions (or add new ones) to enhance site security.

On a separate yet relevant note, do you know that the site security can impact SEO? Find out here.

Advanced Features Integration

While updating your site, you may integrate advanced features such as chatbots, social media integration, call-to-actions, etc. to facilitate a superb user experience. All these will make your site more user-friendly and lead you towards driving conversions.

How to Update Your Website?

The first step is to keep an eye on your competitors’ websites and monitor the user experience on your website. It should give you an idea of whether your site needs an update or not. Now, if you really want to stand out, don’t limit your research to the competitor analysis in your niche. You can check out different websites in different industry domains to keep a track of the advanced features.

Make a list of the features you want to integrate into your website. Then go on to add them one by one. You will need adequate technical expertise to bring your idea into reality. Should you seek to drive a digital transformation on your website without any hassle, it’s better to engage a professional website development company. These days, outsourcing web development services from India is a great option as it will help you to save some bucks. Hire top web developers in India from a reputed company.

How Often Should You Update Your Website?

You were thinking about it, right? We read your mind!

Actually, there is no hard and fast rule. If your website was built about 6 to 10 years back, chances are that the advanced technology has outpaced you.

However, there can be times when your website may need an update even if it is built 1 or 2 years back. Wondering why? Well, if you get your website crafted by substandard designers, it may need a facelift in no time.

How Much does it Cost to Hire Developers for Updating a Website?

Many business owners hesitate to engage professional developers thinking that they will cost more. Don’t make this mistake. Instead of trying your amateur hands or engaging random freelancers, it’s better to rely on an experienced web design company.

If you are listening to our previous advice and hiring web developers from India, check out website design price in India. Though you are not building the site from scratch, you can get an approximate idea of how much you need to pay. For detailed pricing, feel free to contact the company you find to be promising.

We hope that the blog helped you realize the importance of regularly updating your website. W also addressed several concerns related to the same. Should you have any more queries, feel free to share them below.